Carla, a manager of a local bookstore, in response to increased competition from devices such as the Kindle book reader, has been directed by her regional marketing manager to cut prices on seasonal items, run an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which stage of the strategic marketing planning process is Carla engaged in?

a. evaluate performance

b. define the business mission

c. situation analysis

d. implement marketing mix and resources

e. identify and evaluate opportunities.

AppendixLO1