Coca-Cola is sold worldwide. In some countries, Coca- Cola owns the bottling facilities; in others, it has

Question:

Coca-Cola is sold worldwide. In some countries, Coca-

Cola owns the bottling facilities; in others, it has signed contracts with licensees or relies on joint ventures.

When selecting a licensee in each country, what factors should Coca-Cola consider?

LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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Coca-Cola is sold worldwide. In some countries, Coca- Cola owns the bottling facilities; in others, it has

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Marketing

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