Companies ranging from Amazon and Best Buy to Macy's and Bed Bath & Beyond have made extensive
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Companies ranging from Amazon and Best Buy to Macy's and Bed Bath & Beyond have made extensive use of price discounts with varying degrees of success. What positive and negative effects might price discounts have on marketing outcomes? Identify a company that uses discounts well and one that uses them poorly.
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Price discounts can have both positive and negative effects on marketing outcomes Lets explore these effects Positive Effects of Price Discounts Incre...View the full answer
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