Companies ranging from Amazon and Best Buy to Macy's and Bed Bath & Beyond have made extensive

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Companies ranging from Amazon and Best Buy to Macy's and Bed Bath & Beyond have made extensive use of price discounts with varying degrees of success. What positive and negative effects might price discounts have on marketing outcomes? Identify a company that uses discounts well and one that uses them poorly.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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