Name some segmentation bases used for segmenting business markets but not consumer markets.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:55 AM

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Name some segmentation bases used for segmenting business markets but not consumer markets.

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Segmentation bases used for segmenting business markets also known as B2B businesstobusiness markets often differ from those used in consumer markets B2C Some segmentation bases specific to business m...View the full answer

Principles Of Marketing

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