1. According to the principles of retail strategy, how did Sears once become the nation's biggest retailer?
2. According to these same principles, how did Sears lose its once-commanding market position?
3. What is the relationship between the current Sears corporate strategy and its marketing struggles?
4. Assess Sears's efforts to become a true bricks-and-clicks retailer.
5. Can anything save Sears? Support your position.