What are the requirements for effective market segmentation?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:55 AM

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What are the requirements for effective market segmentation?

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Effective market segmentation requires five key elements Measurable The market segments should be measurable in terms of size purchasing power and oth...View the full answer

Principles Of Marketing

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