Compare and contrast market-skimming and marketpenetration pricing strategies. When would each be appropriate? (AACSB: Communication) LO.1

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Compare and contrast market-skimming and marketpenetration pricing strategies. When would each be appropriate?

(AACSB: Communication)

 LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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