Defi ne captive product pricing and two-part pricing and give examples of each. What should marketers be

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Defi ne captive product pricing and two-part pricing and give examples of each. What should marketers be aware of when using this pricing strategy? (AACSB: Communication;

Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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