Why do marketers charge customers different prices for the same product or service? Explain how this type

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Why do marketers charge customers different prices for the same product or service? Explain how this type of pricing is implemented and the conditions under which it is effective.

(AACSB: Communication) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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