Compare and contrast undifferentiated, differentiated, concentrated, and micromarketing targeting strategies. Which strategy do you think works best

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Compare and contrast undifferentiated, differentiated, concentrated, and micromarketing targeting strategies.

Which strategy do you think works best for

(a) Nokia,

(b) a dental clinic, and

(c) a family-owned high-end jewelry shop?

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Related Book For  book-img-for-question

Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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