Name and describe the four major sets of variables that might be used in segmenting consumer markets.
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Name and describe the four major sets of variables that might be used in segmenting consumer markets.
Which segmenting variable(s) do you think the iPad is using?
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Related Book For 
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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