What product characteristics influence an innovations rate of adoption? Discuss the characteristics of netbooks in relation to

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What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of netbooks in relation to the rate of adoption.

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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