What product characteristics influence an innovations rate of adoption? Discuss the characteristics of netbooks in relation to
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What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of netbooks in relation to the rate of adoption.
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Related Book For 
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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