Concept testing is an important step in the new-product development process. Outline the concept tests for (a)
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Concept testing is an important step in the new-product development process. Outline the concept tests for
(a) an electrically powered car and
(b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?
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Related Book For
Marketing The Core
ISBN: 9781264209293
9th International Edition
Authors: Roger Kerin, Steven Hartley
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