The mission statement for The Este Lauder Companies is Bringing the best to everyone we touch. By

The mission statement for The Estée Lauder Companies is

“‘Bringing the best to everyone we touch’. By ‘The best’, we mean the best products, the best people and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Estée Lauder in 1946. They remain the foundation upon which we continue to build our success today.” Harley-Davidson, Inc.’s mission statement is more straightforward: “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” (Both statements taken from www.missionstatements.com/fortune_500_mission_state ments.html) These different perspectives also reflect the quite different positioning adopted by each company. Visit the websites of each manufacturer and review the descriptions of the company, its mission, and its values.

Do you believe these two disparate mission statements reflect what the firms do and how they are portrayed in the media? Justify your answer.