Price comparison sites such as trivago.com and pricegrabber.com have been created for a variety of products and

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Price comparison sites such as trivago.com and pricegrabber.com have been created for a variety of products and services. These sites allow consumers to see the prices from a variety of vendors and let them choose the lowest-priced option without visiting different websites. What are the benefits of these sites to the firm?

What are the benefits to consumers?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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