Consumers have become increasingly aware of the amount of packaging that is used for certain products and

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Consumers have become increasingly aware of the amount of packaging that is used for certain products and the possible environmental impact of disposing of packaging materials into the natural environment. Choose a product that you believe should change its packaging.

How would you change the packaging? Do you feel these changes would make the product more desirable for consumers?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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