Counterfeiting of pharmaceuticals is a worldwide problem. It is as far from being a victimless crime as

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Counterfeiting of pharmaceuticals is a worldwide problem. It is as far from being a victimless crime as possible.

Research whether this is a major issue in your country or region. What steps are being taken by the government and manufacturers to combat this type of crime? Write a report on the situation and the initiatives to fight counterfeit drugs. Suggest ways in which the problem can be tackled. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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