Form a small group and research the distribution challenges faced by companies expanding into emerging international markets

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Form a small group and research the distribution challenges faced by companies expanding into emerging international markets such as China, Africa, and India.

Develop a multimedia presentation on how one company overcame these challenges. (AACSB: Written and Oral Communication; Reflective Thinking; Information Technology)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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