The franchise organization is the most common type of vertical marketing system. It has become a global

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The franchise organization is the most common type of vertical marketing system. It has become a global phenomenon. What type of franchise opportunities are there in your country or region? Visit www

.franchisedirect.com/internationalfranchises/ to identify them. Write a report describing a chosen franchise.

Identify what type of franchise it represents and research the local market opportunities for its product or service. (AACSB: Written and Oral Communication;

Information Technology; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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