Danone is the world's largest bottled water company, marketing a range of brands including Evian, Aqua, Volvic,

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Danone is the world's largest bottled water company, marketing a range of brands including Evian, Aqua, Volvic, and Font Vella. Given that the product is water, should Danone advertise the brands similarly across the countries where the brands are sold?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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