Decline or possible decline stage? When marketers discuss the notion of a product life cycle, they often

❹ Decline or possible decline stage? When marketers discuss the notion of a product life cycle, they often speak as if the decline stage is inevitable.

Is such a perspective a self-fulfilling prophecy? Would it make more sense to call it the ‘possible decline stage’? Justify your answer. (Learning Objective 3)

(AACSB: Reflective Thinking)