The product life cycle is a good conceptual tool but is not useful in practice. Studies show

❸ The product life cycle is a good conceptual tool but is not useful in practice.

Studies show that most marketers have heard of the product life-cycle concept but do not use it. Why do you think this is the case? Many times, products seem to skip stages and the classic life-cycle pattern does not apply. Does this mean that the product life cycle has no practical application?

Could the product life cycle be misrepresentative, or is it a good guideline for a marketing strategy? Justify your answer. (Learning Objective 3) (AACSB:

Reflective Thinking)