Describe how Square has evolved based on actors in the microenvironment.

In 2010, Square launched its credit-card-reading dongle for smartphones. Ever since, Square has sought to find ways to make payments even less painful. Last year, the company introduced Square Terminal: a single-screen card-reading device that offers wireless connectivity, a touch screen, and receipt-printing capability. The device is of a chic design, not like the dated designs of other terminals before it. The $400 Terminal may help the company maintain its robust double-digit growth in recent years. Square’s current portfolio of services include payroll, loans, appointment scheduling, and more. That means the Terminal isn’t just a sexy piece of hardware–it’s also a gateway to an entire ecosystem of small-business essentials.