Describe the special challenges of multiple formats and of dual distribution (parallel usage of third-party and company-owned

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Describe the special challenges of multiple formats and of dual distribution (parallel usage of third-party and company-owned channels) The legal?? 6589

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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