Develop a relevant profile of India that informs Match Group management about the country’s demographics, competitors, and market potential.

Match Group’s biggest brand, Tinder, is a location-based, social search mobile app that is often used to set up dates. Launched in 2010, the dating app now accounts for 55 percent of total subscribers across all of Match Group’s brands, which include Match.com, Hinge, and OkCupid. Tinder has had double-digit revenue growth year over year fueled, in part, by its expansion into emerging markets like India, where it is the nation’s top-grossing dating app. The app’s growth in India is attributed to India’s urbanization and the decline of arranged marriages.