Discuss the concerns of suppliers (that is, garment makers) and retailers in the apparel channel of distribution.

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Discuss the concerns of suppliers (that is, garment makers)

and retailers in the apparel channel of distribution. Is it fair that retailers should expect suppliers to respond so quickly?

Is it fair that suppliers should demand long lead times?

(AACSB: Communication; Ethical Reasoning; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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