Discuss the philosophies that might guide marketers facing ethical issues. (AACSB: Communication)1. Some cultures are more accepting

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Discuss the philosophies that might guide marketers facing ethical issues. (AACSB: Communication)1. Some cultures are more accepting than others of corrupt practices such as bribery. Although corruption is not tolerated in the United States or by U.S. fi rms operating abroad, it’s the price of entry in some countries for many foreign fi rms. Visit www.transparency.org and look at the Corruption Perception Index (CPI) report. The CPI can range from 0 to 10, where a low index score means a country is perceived as highly corrupt and a higher score means highly ethical. Pick three countries that are rated as least corrupt and three that are highly corrupt and explain why you think they may be that way. (AACSB: Communication; Use of IT)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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