Watch The Story of Stuff video at www.youtube.com/story ofstuffproject#p/u/22/9GorqroigqM or one of the other videos, such as

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Watch The Story of Stuff video at www.youtube.com/story ofstuffproject#p/u/22/9GorqroigqM or one of the other videos, such as The Story of Bottled Water , The Story of Electronics , or The Story of Cosmetics . In a small group, critique the message in the video and develop an argument to counter this point of view. (AACSB: Communication; Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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