Discuss the pros and cons of the companys decision to price the MyEye 2.0 so high. Is
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Discuss the pros and cons of the company’s decision to price the MyEye 2.0 so high. Is the company following the principle of societal marketing? Should it?
(AACSB: Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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