Does a firm have the right to create wants and try to persuade consumers to buy goods

Question:

Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of

“good” and “bad” want creation? Who should decide what is good and what is bad?

 LO.1

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

Question Posted: