During exploratory research, focus groups are commonly used. Hong Kong has a high-density population, and housing costs

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During exploratory research, focus groups are commonly used. Hong Kong has a high-density population, and housing costs are high due to the under-supply of suitable housing. This growing problem required investigation. In 2013, a significant focus group study was carried out to investigate people’s views of housing in Hong Kong. The results of the study can be found at www.thb.gov.hk/eng/policy/housing/policy/

lths/LTHS_Focus_Group_Report.pdf. Read the study and identify the sizes of the focus groups. What were the objectives of the study, and what conclusions did the researchers reach? (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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