Economic conditions can have a strong impact on a firms pricing strategies. In the aftermath of the

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Economic conditions can have a strong impact on a firm’s pricing strategies. In the aftermath of the recent Great Recession, many companies adjusted prices by cutting prices or offering discounts. Nike’s approach was somewhat different considering their value of products and customer loyalty. Identify key factors and reflect on Nike’s approach to pricing after the recent recession.? P-968

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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