Enjoy Cola is a new product produced by ABC Beverage and marketed with the slogan “Relax with Enjoy.” Unlike other colas on the market, Enjoy does not contain caffeine and therefore is positioned as the perfect beverage to end the day or for a slow-paced weekend and as a means to help consumers relax and unwind. The market response has been tremendous, and sales of Enjoy have been growing rapidly, especially among women.

ABC Beverage decided not to list on the ingredients label that Enjoy contains a small amount of alcohol, because it is not required to do so by the government unless the alcohol content is more than 1 percent. Mia Rodriguez, the marketing director for Enjoy, only recently learned that Enjoy contains small amounts of alcohol and is troubled about ABC’s failure to disclose this information on the ingredients list. She worries about the impact of this omission on consumers who have alcohol sensitivities or those who shouldn’t be consuming alcohol, such as pregnant women and recovering alcoholics.

What should Rodriguez do? What would you do in her position?