Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on
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Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on any of these distribution functions itself? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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