Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on

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Explain how channel members help candy maker Mars, Inc. deliver value to consumers. Could Mars take on any of these distribution functions itself? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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