Explain how GDP, the categories of economic development, and the business cycle influence marketers decisions in entering

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Explain how GDP, the categories of economic development, and the business cycle influence marketers’ decisions in entering global markets. What are the BRIC countries? What is the Group of Eight (G8)?

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Marketing Real People Real Choices

ISBN: 285711

7th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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