Explain how GDP, the categories of economic development, and the business cycle influence marketers decisions in entering
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Explain how GDP, the categories of economic development, and the business cycle influence marketers’ decisions in entering global markets. What are the BRIC countries? What is the Group of Eight (G8)?
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Related Book For
Marketing Real People Real Choices
ISBN: 285711
7th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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