Explain how the promotional tools used by an airline would differ if the target audience were (a)

Question:

Explain how the promotional tools used by an airline would differ if the target audience were

(a) consumers who travel for pleasure and

(b) corporate travel departments that select the airlines to be used by company employees.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

See More Books

Question Posted: Jul 22, 2024 04:04 AM

See More Questions

Different theories about early childhood inform approaches to children's learning and development. Early childhood educators draw upon a range of perspectives in their work ..." (EYLF p.12)....
Superb Mobile Homes reported the following in its financial statements for the year ended December 31, 2015: Requirements 1. Compute the collections from customers. 2. Compute payments for...
Sokov Companys income statement information follows. The average number of shares outstanding was 9,600 for 2014 and 8,000 for 2013. Required Compute the following ratios for Sokov for 2014 and 2013...
Identify actions to take as a result of current economic trends.
The following table contains time series data for regular gasoline prices in the United States for 36 consecutive months: a. Create a line chart for these time series data. What interpretations can...
As the recently appointed auditor for Riverbed Corporation, you have been asked to examine selected accounts before the 6-month financial statements of June 30, 2020, are prepared. The controller for...
Explain the value of direct marketing for consumers and sellers.
Develop a privacy policy for database managers that provides a balance of consumer and seller perspectives. How would you encourage voluntary compliance with your policy? What methods of enforcement...
A block with mass 10 kg is sliding down a 35° incline, acted on by a gravity force vector of 98 N (newtons). a. Sketch this gravity vector in two components, one parallel to the incline, vi, and...
Smart Sports is also planning to launch a range of drinks products. The products have been developed by Hydration Labs Ltd and are designed to be sold as powders that dissolve easily in water. They...
Baucom Company accepted credit cards in payment for $\$ 6,850$ of services performed during March 2011. The credit card company charged Baucom a 4 percent service fee. The credit card company paid...
The following post-closing trial balance was drawn from the accounts of Spruce Timber Co. as of December 31, 2011. Transactions for 2012 1. Acquired an additional $\$ 10,000$ cash from the issue of...
Bankers Trust (BT) was one of the most powerful and profitable banks in the world in the early 1990s. Under the stewardship of chairman Charles Sanford Jr., it had transformed itself from a staid...
Hammond Inc. experienced the following transactions for 2011, its first year of operations: 1. Issued common stock for $\$ 80,000$ cash. CHECK FIGURES b. Net Income: $\$ 62,520$ Total Assets:...
The spool of wire having a mass M rests on the ground at A and against the wall at B. Determine the force P required to begin pulling the wire horizontally off the spool. The coefficient of static...
If the annual fixed costs are 54,000 dinars, the occupation expense represents 20%, the contribution margin is 25%, and the unit selling price is 40 dinars. Required: Calculate the closing point of...
A piece of equipment has depreciated to $3000, but it sells for $8,000 at an auction. Which of the following consequences is MOST accrate? A. The firm must pay taxes on the selling price of $8,000 B....
Question # 02 CR-7 Company sold equipment with a net book value of $110,000 for $130,000 in cash. This equipment was originally purchased for $200,000. What will be the net effect of this transaction...
Suppose your portfolio consists of the 3 stocks listed in the table. What is the portfolio beta? Stock Amount Beta A $2,000 0.67 B $5,000 1.21 C $3,000 1.51 Answer Format : Positive number rounded to...

Explain how the promotional tools used by an airline would differ if the target audience were (a)

Question:

Step by Step Answer:

Marketing

Students also viewed these Business questions