Explain the differences between differentiated and undifferentiated marketing. Can a business effectively use both strategies? (AACSB: Communication;
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Explain the differences between differentiated and undifferentiated marketing. Can a business effectively use both strategies? (AACSB: Communication; Reflective Thinking) p-635
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Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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