The breakfast cereal market is highly competitive and marketers for the many varieties of cereal attempt to

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The breakfast cereal market is highly competitive and marketers for the many varieties of cereal attempt to differentiate their brands to appeal to specific segments.

Choose five different breakfast cereal brands and match them with the segmentation variables that marketers might be using to target a specific market. Explain why you matched each cereal with the specific segmentation variables. (AACSB: Written and Oral Communication;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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