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Should the White Banana Beach Club sponsor Instagram influencers that have less than 500,000 followers to help

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Should the White Banana Beach Club sponsor Instagram influencers that have less than 500,000 followers to help position its offering? Should it sponsor Instagram influencers that have more than 500,000 followers? In each case, explain why or why not?

(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking) p-635

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