Explain the four key brand strategy options for a business. Provide an example of each. (AACSB: Communication;
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Explain the four key brand strategy options for a business.
Provide an example of each. (AACSB: Communication;
Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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