Explain the four choices a company has when developing brands and illustrate each with an example. (AACSB:

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Explain the four choices a company has when developing brands and illustrate each with an example. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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