A vehicle hire company wants to introduce a serviceprofit chain process linking their profits with employee and
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A vehicle hire company wants to introduce a serviceprofit chain process linking their profits with employee and customer satisfaction. How would they go about doing this? What would you recommend to them? (AACSB:
Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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