Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty makeup does not succeed,

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Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty makeup does not succeed, how could it affect Rihanna as a person brand? (AACSB:

Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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