Is price discrimination reasonable and a viable approaching in the marketing of products and services? Explain why

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Is price discrimination reasonable and a viable approaching in the marketing of products and services?

Explain why the approach might be contrary to customer value–driven strategies. (AACSB: Communication;

Ethical Reasoning)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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