Explain the role of a chief marketing officer (CMO). Learn more about this C-level executive position and

❸ Explain the role of a chief marketing officer (CMO). Learn more about this C-level executive position and source an article that describes the importance of this position, the characteristics of an effective CMO and any issues surrounding this position. (Learning Objective 5) (AACSB: Communication;

Analytical Thinking; Reflective Thinking)