Learning Objective 1 Describe the environmental forces that affect the companys ability to serve its customers. T
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Learning Objective 1 Describe the environmental forces that affect the company’s ability to serve its customers.
T he marketing environment p. 68 T he company’s microenvironment pp. 68–71 T he company’s macroenvironment pp. 72–90
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Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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