Learning Objective 2 Explain how changes in the demographic and economic environments affect marketing decisions. Demographic environment
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Learning Objective 2 Explain how changes in the demographic and economic environments affect marketing decisions.
Demographic environment pp. 72–79 Economic environment pp. 79–80
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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