Learning Objective 3 Identify the main trends in the firms natural and technological environments. Natural environment pp.
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Learning Objective 3 Identify the main trends in the firm’s natural and technological environments.
Natural environment pp. 80–82 T echnological environment p. 83
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Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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