Learning Objective 3 Identify the main trends in the firms natural and technological environments. Natural environment pp.

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Learning Objective 3 Identify the main trends in the firm’s natural and technological environments.

Natural environment pp. 80–82 T echnological environment p. 83

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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