Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of post-PC

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Explain which product/market expansion grid strategy PC-makers are currently pursuing to deal with the threat of post-PC devices. Is this a smart strategy?

(AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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