In some cases, short-term predictions are far more reliable than longer-term ones. To what extent should businesses

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In some cases, short-term predictions are far more reliable than longer-term ones. To what extent should businesses base their long-term planning on the views of “experts”? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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